OUR
MISSION
At Hardbacon, we are on a mission to help Canadians make better financial decisions and in turn bring home the bacon to lead wealthier and more financially secure lives. We provide the tools, information, and insight everyone needs to navigate their finances with confidence and ease.
We believe in helping everyone gain access to the right financial information at the right time.
By bringing together the tools people need to plan, budget and save, in one smart application, we are giving everyone the power to take control of their personal finances today for a more secure, more free and wealthier tomorrow.
OUR TECHNOLOGY
Hardbacon is a financial technology company with an application at the heart of its mission. Hardbacon connects to your bank accounts and credit cards, allowing you to gain a complete picture of your finances.
It works as a planning app where you can add financial goals and turn your ambitions into realities; as a budgeting app that allows you to track how and where you spend your money and finally as a savings app with special comparison tools for financial products.
Our comparison tools help people save on recurring services, from credit cards to insurance policies, including bank accounts and robo-advisors. As users sync their accounts with Hardbacon for budgeting, we can easily help identify the best and most affordable products.
OUR
STORY
Hardbacon was co-founded in 2017 by current CEO Julien Brault as an app for retail investors and transformed into a budgeting app for all Canadians to take control of their personal finances.
In 2020, at the height of the COVID-19 pandemic, Hardbacon worked with passion to help Canadians face the economic downturn by becoming a free app and releasing financial products comparison tools.
And so, the company developed an application that combines planning, budgeting and financial products comparison tools.
More than 200,000 monthly active users later, Hardbacon is proudly helping Canadians on the road to financial independence.
Today, Hardbacon is constantly improving its web and mobile app offering and is working on new tools to further help Canadians, including an AI based stocks rating system, the addition of credit scores, as well as the introduction of a web version of the Hardbacon app.
Our growing team continues to be dedicated to our mission and aim to provide professional and trustworthy information with passion. As we continue to grow our company, our objective will remain the same: to help Canadians make better financial decisions and in turn bring home the bacon.
OUR VALUES
Transparency
Autonomy
Freedom of expression
Business Operations Manager
MEET OUR TEAM
Julien Brault
CEO
As the CEO of Hardbacon, Julien aims to guide his team with collaborative leadership. He co-founded Hardbacon to help Canadians make better investment decisions and has since raised over two million dollars and landed strategic partnerships with financial institutions all over the country. Before launching Hardbacon, Julien shared his passion for finance and technology as a business reporter for Les Affaires. He also served as Director of Growth for a fintech investment fund.
Fun Fact: Julien started his career as a book publisher and is the author of the book Robert Bourassa.
Ivan Lagacé
Chief Technology Officer
A Financial Data Specialist, Ivan joined Hardbacon with a wealth of knowledge to share. Before joining the team, he had a 15-year career dedicated to developing and analyzing software for simulating complex systems in the aerospace, automotive and other industries. Next, he embarked on a sales and marketing career for software and hardware technology companies. Ivan considers Hardbacon as his third career. After completing a Master's Degree in Mathematical and Computational Finance, he is dedicated to developing financial software applications.
Fun fact: Ivan is behind the cutting-edge portfolio analysis algorithm at Hardbacon.
Frédéric Roy
Monetization Director
A business development and sales specialist, Frédéric joined Hardbacon as Director of Monetization, after spending nine years in the world of specialized media for Canadian financial service professionals. By night, he continues to share his knowledge of finance as a columnist for Planète Business. His background in Political Science, his expertise in communication and his knowledge of the financial world make him the expert to talk to about your projects!
Fun fact: Frédéric loves to put pen to paper to support good causes. He previously collaborated with the Fondation du cancer du sein du Quebec and la Fondation de l’hôpital général de Montreal.
Simon Girard
Social Media Specialist
Simon heads all social media at Hardbacon. While he works, he is completing his Bachelor degree in Economics. Simon also studied Entrepreneurship and Small Business Management at Champlain College, where he acquired a great deal of business knowledge. He is passionate about entrepreneurship and is eager to learn everything about start-up life with the hopes to one day start his own business.
Fun Fact: Simon has dabbled in the world of business as a franchise owner where he managed multiple employees and generated a turnover of $35,000.
Charles L'Heureux
SEO Director
Charles joined Hardbacon as a SEO Specialist where he assists on all things digital marketing. He brings over five years of SEO and blogging experience where he contributed to brands and agencies. He holds a DEC in Business Management, as well as a BA in Marketing and has obtained several reputable certifications from Google and Hubspot academy.
Fun Fact: Charles is a longtime scout. He says his experience of the outdoors as a scout has shaped who is today. He continues to be a fan of the outdoors and camping.
Louis Angot
Journalist
Louis Angot is a French Journalist at Hardbacon where he is in charge of writing to inform readers of the best practices in personal finance. After graduating from Concordia University with a degree in journalism and art history, he studied fashion marketing and journalism in Paris for two years. An ardent writer, he has written for several media, including Carenews, a company specialized in social and solidarity economy.
Fun fact: Louis is passionate about architecture and urbanism and enjoys walking around Montreal to photograph the city's buildings.
Heidi Unrau
Journalist
Heidi Unrau is a Journalist at Hardbacon. She studied Economics at the University of Winnipeg, where she fell in love with all-things-finance. At 25, she got her first bank job as an entry-level teller. She moved up the ranks to Credit Analyst, Loans Officer, and now a Personal Finance Writer. In her spare time, you'll find her hiding in the car listening to Freakonomics podcasts, or binge-watching financial crime documentaries with a pint of Häagen-Dazs. When she's not chasing after her two little boys, she's in the hot tub or arguing with her husband over which cash back card to use for date night. She’s addicted to coffee, crypto, and obsessively checking her credit score on Borrowell.
Fun Fact: Heidi has lived in five different provinces across Canada, loves her free Tangerine bank account, and will never cut back on Starbucks. Like ever.
